Build Trust in Any Market
Your guidance matters most when the market feels uncertain
Clients don’t always understand the economic cycle — and that misunderstanding could cost you their trust.
To address this, use volatility as an opportunity to deepen relationships, showcase your value, and help clients stay calm and committed through all market phases.
Help clients understand what’s happening — and what it means for them…
Demystify the economic cycle
Explaining the phases of the economic cycle—peak, recession, depression, trough, and recovery—reassures clients that downturns are normal.
Use simple analogies, like comparing economic cycles to ocean waves or seasons, to make complex concepts relatable.
Trust Building Materials
For Use With Clients:
Showcase Your Expertise
The Financial Professional as a Guide
Regular updates and education help clients feel informed, not fearful. As their understanding grows, so does their appreciation for your expertise — making them more likely to stay loyal and follow your recommendations.
For Financial Professionals:
Turn anxiety into alignment
Prevent Panic-Driven Decisions
When clients don’t understand market movements, they often misattribute them to poor strategy. Helping them connect the dots builds rational decision-making — and reinforces your role as a steady, strategic partner.
Insights for Financial professionals
Understanding Behavioral Finance
See how psychology drives investors to make emotional money choices.
Choose the right annuity for your clients’ financial goals
Explore how our annuities can help clients stay the course — offering dependable income, growth potential, and protection from market loss.
For available options, contact your IMO or the Guaranty Income Life sales desk at 800-535-8110.
Explore more strategies to maximize impact and improve client engagement
Ready to incorporate additional value into retirement planning?
Reach out to your IMO or Guaranty Income Life our sales desk at 800-535-8110.