Annuities remain one of the least understood retirement tools among U.S. consumers—even as longevity risk and market volatility dominate financial conversations.
Research shows that financial literacy is lowest when it comes to understanding risk1, which may help explain why so many people overlook products designed to help manage it.
In fact, only 5% of adults say they understand how annuities work and that they can be beneficial at any age.2 That lack of understanding creates a major retirement blind spot—and a clear opportunity for financial professionals to close the education gap.
April is Financial Literacy Month, making it an ideal time to focus on improving client awareness and confidence around retirement income strategies.
Why Education Matters When It Comes to Annuities
How can financial professionals educate clients about annuities?
We’ve rounded up five educational resources designed to broaden annuity knowledge and support more productive retirement conversations.
Power Up Retirement Savings with a Fixed Indexed Annuity (FIA)
Show clients the multiple benefits of adding a fixed indexed annuity to their retirement savings strategy.
Power to Grow with a Fixed Indexed Annuity
Share simple explanations for how a fixed indexed annuity can help clients pursue their financial goals—even during periods of economic uncertainty.
Overcoming a Retirement Savings Shortfall
Use this case study, focused on the unique challenges women face in retirement planning, to highlight how guaranteed income products can help clients feel more secure about their financial future.
Why Cash Isn’t King
Help facilitate conversations with female clients about the risks of holding too much in cash—particularly during inflationary periods—and why “safe” doesn’t always mean protected.
Ride the Wave: Building Trust in Any Market
Access a collection of resources designed to help guide clients through market shifts as they plan for retirement.
Put These Annuity Resources to Work
Put these resources to work this month — and beyond — and help clients feel more informed, empowered, and confident about their retirement savings strategies.
For assistance, reach out to our sales desk at 800-535-8110.
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